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Meet the Nigerian CEO: Abdulsamad Rabiu on Legacy, Risk, and Building a Continental Empire

Taking over a family business in your twenties is rarely an enviable assignment. Taking over a trading company in late-20th-century Kano and navigating currency shocks, infrastructure deficits, and continental trade barriers requires more than capital. It requires cold, calculated nerve.

Abdulsamad Rabiu did not merely preserve his father's legacy; he fundamentally re-architected it. From commodity trading into integrated cement manufacturing, sugar refining, and deep infrastructure, BUA Group represents the shift from import dependence to sovereign African production.

In an era where tech unicorns dominate headlines, Rabiu's playbook remains anchored in foundational industrial strength: local raw materials, long-term capital expenditure, and the refusal to outsource Africa's productive capacity to foreign supply chains.

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HIM Africa Editorial · 19 July 2026 · 2 min